Client Case Studies: Running (and maintaining) a business is…well…it’s hard. We know.
We’re All About Solutions
From print and video to web sites and SEO, business marketing is full of challenges. Big ones, little ones, fun ones and not-so-fun ones. When it comes to the challenge of business communications, sPA is full of answers. Our senior-level creative, production, research and digital marketing veterans deliver BIG IDEAS every day.
Below are some examples of challenges brought to us by past and present clients — and our solutions for their ultimate success.
BUSINESS CHALLENGE: Store Buyers demand high-end branding, packaging & web site product support.
MARKETING SOLUTION: Brand, packaging and advertising redesign brings new life to long-known products.
BUSINESS CHALLENGE: Parking numbers down due to attrition and lack of any serious marketing in years.
MARKETING SOLUTION: Refreshed branding and targeted sales messages place parking at the airport to the top of parkers’ minds.
BUSINESS CHALLENGE: All-time low in Volunteer Firefighter recruitment jeopardizes safety in Rockland County, NY.
MARKETING SOLUTION: Branded campaigns highlighting relevant incentives and professional pride double annual recruitment numbers.
BUSINESS CHALLENGE: Growth from Taiwan-based family business to international competitor places new demands on shipping line’s sales and adverting.
MARKETING SOLUTION: Targeted advertising and rewritten “American-ized” sell messages increased U.S. Market share.
BUSINESS CHALLENGE: Airline software company perceived as too small in the aviation marketplace.
MARKETING SOLUTION: New branding, tag line and sub-branded software products revitalized market perception.
BUSINESS CHALLENGE: Create new materials for tradeshows, presentations and e-mail — while maintaining the protocols of a strict corporate brand bible.
MARKETING SOLUTION: Scientific literature translated into easy to digest content. Motivational posters created for in-house employee relations during the Covid-19 pandemic.
BUSINESS CHALLENGE: Healthcare Start-up with a new take on advocating for and protecting the rights of Medicare recipients.
MARKETING SOLUTION: Create newly branded identity of compassion and competence when dealing with the legal and administrative requirements of Medicare and Medicaid.
BUSINESS CHALLENGE:
Start-up Technology Company’s fund-raising hindered by lack of polish and messaging.
MARKETING SOLUTION: Sophisticated branding, website and offering booklet crystallized investors’ understanding of industry potential.
BUSINESS CHALLENGE: Pediatric practice struggles to explain and humanize their unique healthcare treatments.
MARKETING SOLUTION: Newly branded signage, website, literature and office decorations increased awareness and business.
BUSINESS CHALLENGE: Institutionalized security company judged as too small to compete on RFPs with the big firms.
MARKETING SOLUTION: Sophisticated branding, strong infographics and tradeshow exhibitry elevated market perception and increased RFP count.
BUSINESS CHALLENGE: Motorcycle Dealers closing their doors is bad news for small Dealer Management Software company.
MARKETING SOLUTION: Strong sales messages and targeted materials addressing feature benefits and price points increased customer acquisition.
BUSINESS CHALLENGE: Attorney practice fights negative perceptions of attorneys in market.
MARKETING SOLUTION:
Refreshed branding and series of television commercials changes perception and drives client acquisition.