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Client Case Studies

Sizzling Solutions from Both Sides of the Brain.

From print and video to web sites, SEO, and social media, business marketing is full of challenges. Big ones, little ones, fun ones and not-so-fun ones. When it comes to the challenge of business communications, Steve Powell is a solutions-driven creative, production, research and digital marketing veteran who delivers BIG IDEAS every day.

Below are some examples of challenges brought by past and present clients — and Steve’s solutions for their ultimate success.

Official Airport Parking

BUSINESS CHALLENGE:
Parking numbers down due to attrition and lack of any serious marketing in years.

MARKETING SOLUTION:
Refreshed branding and targeted sales messages place parking at the airport to the top of parkers’ minds.

More Than Just the Closest Parking Available.

“There’s nothing like having an experienced creative communications department at your finger tips to translate ideas and strategic needs into professionally executed campaigns that are noticed and remembered. The Port Authority of NY/NJ parks millions of cars a year at its metropolitan airports and marketing these facilities to the public is no small task.

Steve Powell and his team makes juggling numerous projects and dozens of deadlines look effortless – and the end results they deliver are always stellar.”

Gail Rosen,
Marketing Director

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Next Client

BUSINESS CHALLENGE: Store Buyers demand high-end branding, packaging & web site product support.

MARKETING SOLUTION: Brand, packaging and advertising redesign brings new life to long-known products.

Don’t Let Life’s Little Dental Problems Ruin Your Day.

“Steve’s design, illustration and branding skills brought us in to the new century with style, elegance and shelf-popping packaging. He is a truly innovative advertising idea man as well. Once we started running them our sales started increasing and our buyers actually commented on them.

That’s why we’ve worked with him for so long. And, why we continue to come to him whenever we need the confidence that can only come from having a true professional resource at your fingertips.

Larry Fishman,
President

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Yang Ming Line

BUSINESS CHALLENGE: Growth from Taiwan-based family business to international competitor places new demands on shipping line’s sales and adverting.

MARKETING SOLUTION: Targeted advertising and rewritten “American-ized” sell messages increased U.S. Market share.

Yang Ming North America – International Container Shipping
Campaign Development | Trade Magazine Advertising | Media Placement | Banner Ads

“As the sole creative sources for Yang Ming (North America) Corporation’s U.S. advertising and marketing efforts for many years, Steve and his people have helped Yang Ming Lines grow from a small 6-ship company to an international force of 97+ container ships of today, servicing Asia, Europe, North & South America and Australia.

They have consistently delivered superior creativity, on or below budget, on-time or earlier, for all of my clients for years. The diverse experience set he delivers — and his fanatical attention to detail — will benefit any company out there, at any level. I have no doubt that he will quickly become a knowledgeable, trusted and integral creative resource for you—as he has for me.”

Pat Kelly, President
Kelly Media Associates

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BUSINESS CHALLENGE: All-time low in Volunteer Firefighter recruitment jeopardizes safety in Rockland County, NY.

MARKETING SOLUTION: Branded campaigns highlighting relevant incentives and professional pride double annual recruitment numbers.

Could You Be One of the Ones?

“With a force of over 3,000 men and women, recruitment is key to maintaining a strong service. Steve Powell has been a valued member of our Recruitment Committee since 2002 and has shown an incredible responsiveness to our needs in every facet of our operations.

In fact, as a direct result of the Canned Fire R&R Program he created, our recruitment numbers for firefighters in Rockland County almost doubled (192%) and resulted in an unprecedented waiting list for training.

Now, other counties from New York, New Jersey and Pennsylvania are using our program as a template for their own recruitment efforts. Awesome.”

Frank Hutton, Chairman at Large
Committee for Recruitment – Rockland County, NY

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Futrfab, Inc.

BUSINESS CHALLENGE:
Start-up Technology Company’s fund-raising hindered by lack of polish and messaging.

MARKETING SOLUTION: Sophisticated branding, website and offering booklet crystallized investors’ understanding of industry potential.

Enabling Innovation Through Revolution

“Having Steve and his firm support our company brings the equivalent of a top tier creative marketing executive and staff. We have benefited greatly from his unparalleled creative sense, exceptional focus on quality and broad and extensive background.

Our company is rooted in the highly complex Integrated Circuit industry. By conceiving, producing and implementing a strategic, branded marketing program, Steve was able to capture the key messages from the complex subject matter and creatively position our print, electronic media and sales presentations to best communicate our vision and offerings.”

Dr. Fred Flitsch, President
Futrfab, Inc.

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BUSINESS CHALLENGE: Airline software company perceived as too small in the aviation marketplace.

MARKETING SOLUTION: New branding, tag line and sub-branded software products revitalized market perception.

Aviation Software, Inc. – Proprietary Software Developers
Brand & Collateral Materials | Sales Literature | Web Site | E-mail Marketing

If You Can Think It…

“Steven Powell’s branding efforts have revitalized our company and focused our software into manageable, understandable product offerings. Not an easy thing to do with over 500 custom solutions.

Steve has an eye for design unequaled in my experience and his responsiveness to our needs is second to none. We expect to be doing business with this company for many years to come.”

Rose Gordon, President
Aviation Software Group, Inc.

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BUSINESS CHALLENGE: Pediatric practice struggles to explain and humanize their unique healthcare treatments.

MARKETING SOLUTION: Newly branded signage, website, literature and office decorations increased awareness and business.

. . .and exhaust all treatment possibilities

“Because we treat special needs children with alternative medicines not offered by most centers, we needed our branding, marketing and practice environment to feel different and special. sPowell Associates accomplished that goal and then some.

Everything about our materials embodied warmth, tenderness and creativity while still projecting a professional and sophisticated image.

Thanks to Steve, from the moment you walk in to our practice, you know you’re somewhere special.”

Dr. Giuseppina Feingold, President
Valley Health & Hyperbarics

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Next Client

BUSINESS CHALLENGE: state-funded agency needed to re-brand and re-position itself to appeal to a new generation of business clients.

MARKETING SOLUTION: HVTDC now has a highly energized public image and has picked up several new accounts it might not have been able to attract in its previous incarnation.

Hudson Valley Technology Development Center
Brand & Collateral Materials | Folder & Brochure Package | Internet Branding Update

Innovation Through Applied Common Sense

“Steve worked with us extensively to develop our new brand and positioning statements, consulting with our entire sales force in a truly interactive process that made everybody feel ownership. When it came to our marketing messages, they found just the right mix of statements to communicate exactly what we knew we wanted to say, but in a surprisingly new way.

The new tag line, “Innovation Through Applied Common Sense” is just brilliant – and the logo, graphics and materials are modern, upbeat and memorable, while still maintaining a strong professional presence. We couldn’t be more pleased with the results.”

Phyllis Levine, Director of Marketing
Hudson Valley Technology Development Center

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Ranni Law Firm Icon

BUSINESS CHALLENGE: Attorney practice fights negative perceptions of attorneys in market.

MARKETING SOLUTION:
Refreshed branding and series of television commercials changes perception and drives client acquisition.

Ranni Law Firm — Elder & Disability Law Center
Branding | Collateral Materials | Website | Advertising | Television Commercials

Justice & Protection Through Client Empowerment

“Steve Powell has serviced the needs of my law firm from the time I was a sole practitioner with an assistant to the development of the Elder & Disability Law Center.

Being a lawyer with minimal artistic abilities or marketing knowledge, I had no idea of the importance of design, color, message or their presentation – let alone a realistic marketing program. While that program was initially branding, stationary and business cards — it grew to brochures, web site, expo materials – and ultimately to newspaper and television.

There is little question the growth of my firm is directly related to the support Steve has provided through the years. Thank you.”

Joseph Ranni, President
Ranni Law Firm, Inc.

Detailed Case Study to Come

Next Client

BUSINESS CHALLENGE: Motorcycle Dealers closing their doors is bad news for small Dealer Management Software company.

MARKETING SOLUTION: Strong sales messages and targeted materials addressing feature benefits and price points increased customer acquisition.

The Biggest Little DMS on the Market

“At a time when nearly 35% of motorcycle dealerships closed their doors forever and our software customers were shrinking at an alarming rate, [sPA] rebranded our company and product line, completely revamped our sales messages and rebuilt our sales materials from the ground up.

We look and feel like a modern, state-of-the-art software company again and our new sales materials and presentations helped us pick up enough new licensees to maintain our status quo.

Scary times. Great marketing results.”

Jay Hubelbank, Partner & Sales Director
NextStepDMS

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Sizzling Solutions from Both Sides of the Brain.

sPowell Associates, Inc.
Florida, NY 10921
845.545.1788

The Basics:
Home Page
Come Play With Us
Contact Us

ABOUT sPA:
The sPA Story
About Our Principals
About The Sizzle!

WHAT WE DO:
Services
Testimonials
Case Studies
Articles
Radio Show

Sizzling Solutions from Both Sides of the Brain.

sPowell Associates, Inc. Florida, NY 10921 845.545.1788

The Basics: Home Page Come Play With Us Contact Us

ABOUT sPA: The sPA Story About Our Principals About The Sizzle!

WHAT WE DO: Services Testimonials Case Studies Articles Radio Show

sPowell Associates, Inc.
Florida, NY 10921
845.545.1788

The Basics:
Home Page
Come Play With Us
Contact Us

ABOUT sPA:
The sPA Story
About Our Principals
About The Sizzle!

WHAT WE DO:
Services
Testimonials
Case Studies
Articles
Radio Show