Entries by Edison Guzman

Marketing vs Advertising

Can you have Advertising without Marketing? Which is more powerful? The right one will get you the biggest return on investment, so watch closely as we discuss how advertising and marketing works best for your business. (This one got a little heated, so pay close attention to this very interesting discussion.)

Email vs Billboard Advertising

How does email marketing compare to billboard advertising? This episode gives you a comparison of the two advertising mediums and tells you which is best for you. We discuss costs, strategies, what to do and what to stay away from.  

Physical vs Digital Media

The difference between physical and digital media. Costs, strategies, best practices and much more. We also cover physical magazines, newspapers, directories compared to online publications. Finally, we cover a case study for a client that sheds light on the best ways to place your advertising dollars in today’s marketplace.  

Traditional Media vs Digital Media

Is traditional media dead? This video covers the difference between traditional and digital media and the best strategies to using both. Whether you call it new media, digital marketing or digital media, you’ll want to see why it’s important to have a marketing strategy that works for you.  

SEO vs SEM – Part 2

Now that you know the difference SEO and SEM from part 1, this video goes deeper into Search Engine Marketing and getting on the first page of Google within 30 to 60 minutes instead of 30 to 60 days.  

SEO vs SEM – Part 1

What is the difference between Search Engine Marketing and Search Engine Optimization and how do you use it to grow your business. Watch this video to discover how to rank your website on the first page of Google and other search engines.