Find Your Inner Sizzle
and Stand Out From the Crowd!

Struggling under the current economic climate and wondering what to do? Launching a new company? Expanding and unsure how to make the transition?

Focusing on the “why” as much as the “how,” this seminar takes audiences through the ins
and outs of branding, marketing and advertising using real-world examples, detailed handouts and ready to use worksheets. You’ll leave with valuable knowledge and techniques that can be put to immediate use to make a significant impact on your business’ bottom line!

Agenda for the Morning

7:30am to 8:00am
Mingle with Your Peers
This morning is all about marketing your business or services. So, how could we call it a marketing session without allowing attendees to network with their peers?

8:00am to 9:00am
Finding Your Inner Sizzle: What Makes You So Special?
Every business needs to know who they are and what they really sell. You may know your product or service, but are you sure you know what they’re buying? Are you telling them so?

Branding: Dressing Your Business for Success
“I’ve got a logo, what more do I need?” From colors & type families to tag lines and materials. Branding’s impact on every sales effort you’ll make is so great, that it’s fair to say this is one of the most important marketing decisions you’ll ever make.

9:00am to 10:00 am
Advertising: What’s the Big Idea?
Package your sales message in a way that will demand their attention, give them something to remember, address their needs and call them to action. Get the most bang for the least ding to your wallet through tried and true media techniques.

Public Relations: Making News
With the right efforts and processes every business can gain access to free publicity through the media. Creating “news” and gaining free media exposure isn’t just for the “big guys”. Are you getting your fair share?

10:00am to 11:00am
Web Sites: The World Wide Web of Confusion
Everyone says you need a big, fancy web site. Maybe, maybe not. The ins and outs of building and maintaining your company’s office/store front. What to expect (and not expect) from your web site.

Internet Marketing: Are You a Social Butterfly?
The search engines run the world (wide web). What do they want from you and how can you put them to work for your business? Plus: Getting “social” on the web; blogs, Twitter, LinkedIn. Are they right for you?

11:00am to 11:30pm
Trade Shows: EXPOse Yourself to the World!
You’re making the big effort to put yourself out there, so do it right. From banners and flyers to best practices and follow-up, we’ll explore cost-effective selling solutions that really work. You’ll leave with tips & techniques for getting the most from your trade show investment.

11:30am to ???????
Brain-Picking & Additional Networking
Bring your sales and marketing literature and get a FREE review of your materials. No time? Set up an appointment for a free one-hour consulting session at our office.

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