About Steven Powell – New – sPowell Associates

Steven Powell — Creative Director

A proven, solutions-driven creative communications professional who actually feels comfortable using both sides of his brain. What a concept!

All About Steve

Steven Powell With 30+ years of branding, design and marketing experience (and more than a dozen industry awards), Steve Powell specializes in motivating creatives to find that ‘special ingredient’ that permeates any successful enterprise, then leveraging that ingredient into sizzling messages that power every creative communication they build.

On target. On time. On-budget.

Solution-oriented branding, print materials, packaging, advertising, web sites, videos, social media posts and e-mail vehicles are just half the battle. Today’s wide range of technologies, audiences and strategies requires the combined talents of multiple resources, the ability to adapt when necessary and a firm hand at the wheel. Experience base includes both agency and client sides of operations.

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Key Professional Skills

> Strategic communications and brand building initiatives
> Hiring, training and nurturing creative personnel
> Managing creative divisions and procedural processes
> Client management & Presentations
> Orchestrating multiple projects and deadlines
> Business side of the communications industry
> Vendor negotiations
> Prepress production
> Expert in Mac OS, Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere), Microsoft Word and Powerpoint

1985
The Early Years
Steve began his creative career in Ft. Lauderdale, Florida, relocating to New York just a few years later to “tackle the Big Apple”. His first full-time position in New York was as the art director for The New York Hall of Science in Queens, NY — followed by ten years in New York’s magazine publishing industry. In 1992, he was named Creative Director for the internet presence of national magazine titles such as Unique Homes, Viewpoint, Business Traveler and Playgirl Magazine.

To see Steve’s formal resume, click here.
1995
Internet Marketing & Promotions
In the mid-1990’s, Steve left the magazine industry to explore the burgeoning internet entertainment market. As an innovative pioneer of interactive promotions, web sites and on-line games, he motivated millions of internet shoppers to buy, buy, buy for national brands such as Kraft Foods, AutoBytel, Playgirl Magazine, Pop Secret and Wrigley’s Gum — collecting seven national awards in the process. Next, he designed and oversaw a database-driven on-line shopping portal for over 60 national companies such as J.Jill, Panache and Chiasso.

To see Steve’s formal resume, click here.

1995
2002
The Hudson Valley
Since founding his own firm in the Hudson Valley in 2002, Steve has helped numerous regional and national businesses accomplish their goals and increase their revenues through smart strategic planning, meticulous branding and memorable creative communication vehicles. 2002 also marked the year Steve began working with Rockland County, New York’s Volunteer Firefighter recruitment board on a pro bono basis.

To see Steve’s formal resume, click here.
2010
Canned Fire Recruitment
In 2010, Rockland’s Recruitment Board received a large federal grant. After struggling for years with little or no budget, the grant supplied finances sorely needed to create a comprehensive recruitment campaign for print, web, radio and television. The program, named Canned Fire, launched in 2010-11 and was an immediate success — eventually doubling the county’s annual recruitment numbers.

To see Steve’s formal resume, click here.

2010
2019
What Does the Future Hold?
Steve’s life responsibilities have kept him local for many years now. However, at this point in his life, responsibilities have eased tremendously and he’s free to return to the professional duties his heart yearns for.

Commuting, long or unpredictable hours – even business travel – are no longer problematic.

If you think your organization or clients could benefit from a creative director who’s comfortable using both sides of his brain, reach out for a talk. He’d love to hear from you.

To see Steve’s formal resume, click here.

Steven Powell

Could your organization or clients benefit from a proven, solutions-driven creative director who’s comfortable using both sides of his brain?

Let’s set up a play date.

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