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Steven Powell — Creative Director

A proven, solutions-driven creative communications professional who actually feels comfortable using both sides of his brain. What a concept!

All About Steve

Steven PowellWith 30+ years of branding, design and marketing experience (and more than a dozen industry awards), Steve Powell specializes in motivating creatives to find that ‘special ingredient’ that permeates any successful enterprise, then leveraging that ingredient into sizzling messages that power every creative communication they build.

On target. On time. On-budget.

Solution-oriented branding, print materials, packaging, advertising, web sites, videos, social media posts and e-mail vehicles are just half the battle. Today’s wide range of technologies, audiences and strategies requires the combined talents of multiple resources, the ability to adapt when necessary and a firm hand at the wheel. Experience base includes both agency and client sides of operations.

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Key Professional Skills

> Strategic communications and brand building initiatives
> Hiring, training and nurturing creative personnel
> Managing creative divisions and procedural processes
> Client management & Presentations
> Orchestrating multiple projects and deadlines
> Business side of the communications industry
> Vendor negotiations
> Prepress production
> Expert in Mac OS, Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere), Microsoft Word and Powerpoint

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  • In the beginning...

    A Creative Career

    After an art school education financed by a stint in the US Air Force, Steve began his career as Art Director for The New York Hall of Science in Queens, NY where he learned the principles of experiential design and mass communication before transitioning into New York’s magazine publishing industry. As a result of his pioneering work in the early stages of prepress and direct-to-plate printing, Steve was named Creative Director for the internet launches of national magazine titles, Unique Homes, Viewpoint, Venture, Business Traveler and Playgirl Magazine.

  • Internet Marketing & Promotions

    In the mid-1990’s, Steve left the magazine industry to explore the burgeoning internet entertainment market. As an innovative pioneer of interactive promotions, web sites and on-line games, he motivated millions of internet shoppers to buy, buy, buy for national brands such as Kraft Foods, AutoBytel, Playgirl Magazine, Pop Secret and Wrigley’s Gum — collecting seven national awards in the process. Next, he developed and oversaw a database-driven on-line shopping portal featuring over 60 national companies such as J.Jill, Panache and Chiasso.

    1995

  • 2002

    The Hudson Valley

    Since founding his own firm in the Hudson Valley in 2002, Steve has helped numerous regional and national businesses accomplish their goals and increase their revenues through smart strategic planning, meticulous branding and memorable creative communication vehicles. 2002 also marked the year Steve began working with Rockland County, New York’s Volunteer Firefighter recruitment board on a pro bono basis.

  • Canned Fire Recruitment

    In 2010, Rockland’s Recruitment Board received a large federal grant. After struggling for years with little or no budget, the grant supplied finances sorely needed to create a comprehensive recruitment campaign for print, web, radio and television. The program, named Canned Fire, launched in 2010-11 and was an immediate success — eventually doubling the county’s annual recruitment numbers.

    2010

  • 2024

    What Does the Future Hold?

    Commuting, long or unpredictable hours – even business travel – are no longer problematic.

    If you think your organization or clients could benefit from a creative director who’s comfortable using both sides of his brain, reach out for a talk. He’d love to hear from you.

Steven Powell

Could your organization or clients benefit from a proven, solutions-driven creative director who’s comfortable using both sides of his brain?

Let’s set up a play date.

Case Studies Reach Out

You bring the steak; we’ll create the sizzle.

sPowell Associates, Inc.
Florida, NY 10921
845.545.1788
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