About the Canned Fire Team

Our materials have been developed specifically for the Volunteer Services and proven successful in the field. As for us, well, we’re some of you.

Our president is a 30-year advertising and marketing professional (and former EMT) who has been working on Volunteer recruitment and retention projects for over a decade. Our Advisory Board includes Ex-Chiefs and long-time Volunteers and all of our program consultants are emergency service volunteers with real-world experience in their areas of expertise.

Giving back to our community:
Our pricing is positioned far below typical industry charges for the same services and 5% of all gross profits go directly to the non-profit arm of Rockland County’s Emergency Services to assist in their ongoing recruitment needs.

Our Founder:

Steven Powell

Steve is a thirty-year marketing veteran with a long history of involvement in Emergency Services. A one-time EMT, Steve  spearheaded recruitment and retention campaigns for Rockland County’s Volunteer Firefighter services from 2001 thru 2017. He is the creator of the We’re The Ones campaigns and promotions and, most recently, produced and directed a series of documentary films and commercials promoting volunteerism. Three years into the program, there was a backed up waiting list to attend the county’s firefighter certification classes.